At the time, almost half (45,3%) of the soap's viewership across all race groups was older than 50 years of age. In 2015, ratings were considered "still big but flat." To improve the ratings, the show underwent changes in 2015, including a new theme song, opening credits, and sets. In 2009 7de Laan received 1.95 million viewers per episode. The 4,000th episode is anticipated to air in March 2017.
On 20 October 2016, the series broadcast its 3,900th episode. During this month, viewers got to see pictures of the show through its ten years during the end credits of each episode. In April 2010, 7de Laan celebrated ten years on television. Initially, the series was broadcast on Tuesday only, then on Tuesday and Thursday, and eventually five days a week, Monday to Friday. The series made its debut on Tuesday, 4 April 2000, on South African public television network SABC 2. Eventually, the title 7de Laan was chosen because it reflects a place where people live and work and because it is a common street name in South Africa. Later it was renamed Hoe Meer Dae… (How many days), but the name was considered too similar to the American soap opera, Days of Our Lives. The working title for the show was Die Koffikan (The Coffee Pot). He would make up fictitious characters based on what he saw. At the time, Odendaal would watch the people of his community over breakfast and a cup of coffee at his favourite coffee shop. Odendaal originally conceived of the series when he was a resident of the Melville section of Johannesburg.
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